Digital Signage Displays
Digital picture frame is an electronic display platform that is currently being used in advertisements. It has emerged as the best new trend that is currently in vogue in the field of advertising. It has been also found to have immense uses in building brand awareness and delivering important information about the products of a company and its services by means of some extreme high quality graphics and videos. This industry is growing at a rapid pace and experts are of the opinion that the revenue of this industry will reach more than $20 billion by 2020.
Previously, people used to invest their time and money in printing advertisements. This had a huge influence on the mindsets of consumers. But now, the concept of print media has taken a backseat. Now everything is connected with the internet. People are largely inclined towards technology. Since digital signage displays can deliver comprehensive announcements, timetables, emergency information and product descriptions in real-time, they are more efficient when compared to other modes. Let us have a look at some of the benefits of Digital Signage displays
Low cost – Previously when a company initially planned to advertise, they used to keep aside some amount exclusively for advertising. Most of it was used in printing brochures, menu boards, traditional billboards and large posters. Later on, one had to invest some amount in transportations of these products. This can also double up as a huge time saver. Now one can save on these. Companies these days are investing on high quality content and graphics instead of these things.
Ease of Deployment – Advertisements can be optimized and displayed to suit the continuously changing needs of the market. Unlike printed material, which once printed cannot be changed; one can implement changes in digital signage boards and immediately send it to other branches. All of this can happen in a matter of minutes. There are many cloud based platforms like the FWI Content Manager, which can result in seamless creation, deployment and maintenance of existing and upcoming advertisements using a drag and drop interface.
Digital Connectivity – Another important benefit of digital signage display is that it is quite helpful in aggregating social media content, displaying RSS feeds and weather updates which are displayed along with the advertised products and services. It is also extremely helpful in streaming videos of products and services that can aid in driving the overall sales of the brand. Digital signage displays are also efficient in providing instantaneous feedback. Since most of the customers believe in peer to peer recommendations while investing in a product, linking social media to advertising can help in the better promotion of a brand.
Promotion of movies – Theatres are these days incorporating digital signage displays for the display of automated movie posters, show times, ratings etc. This is has helped in increasing the revenues of customers. Some theatres also display scannable QR codes alongside movie posters which is another wonderful marketing or advertising strategy. Movie trailers and other information also get downloaded along with QR codes in most of the cases.
Good for Employee communication – Digital signage displays have been found to be quite effective in internal communication. Hence it is largely being used by companies.